
On July 30, at the Huaihai Campaign Memorial Hall, the deep reflections of the guide gradually unfolded the magnificent panorama of the battle. Stories of support amidst smoke and gunfire, and the decisive wisdom in strategic planning, were transformed into a belief imprinted on the heart: 'Victory is assured if we dare to fight.' All members integrated their observations, insights, and feelings with the company's development strategy, moving forward in unison with iron determination, will, and discipline!
Forging Brand Consensus, Inspiring Team Synergy
During this pivotal year of brand revitalization, Junde Tongchuang invited the strategic branding partner, the Tiandi Jingwei team, to Xuzhou to launch the advanced brand strategy implementation camp. Each department, acting as brand builders, meticulously reviewed the achievements and experiences of their brand work over the past year. Through in-depth exchanges, team members' sense of mission and responsibility was ignited, and the path for future brand implementation was clarified.
Organizational Transformation, Business Evolution
Coinciding with Army Day on August 1, Junde Tongchuang held its mid-year review and planning conference titled 'Building a Strong, Battle-Ready Iron Army.'
At the meeting, the company's chairman, Dr. Yang Libin, delivered a keynote report titled 'Organizational Transformation, Business Evolution, Building a Strong, Battle-Ready Iron Army.' The report provided an in-depth analysis of the current market situation, the opportunities and challenges faced by the company's development, and emphasized that 'organizational transformation' and 'business evolution' are the core engines driving the company toward new heights.
Heads of the front-line business units and core support departments presented their 'midterm results' while anchoring their objectives for the second half of the year and outlining clear operational plans.
During the meeting, teams from both front and back offices took turns on stage to solemnly showcase their team spirit to all colleagues. Centered on the core concepts of 'organizational transformation' and 'business evolution,' they established clear, quantifiable commitments aligned with their actual business operations.

On May 14, 2025, Dr. Liu Liang, Chief Ruminant Nutritionist of New Hope Liuhe Group, led a team of nutritionists to visit our industrial base for inspection. Professor Zhou Zhen ming from China Agricultural University participated in the technical discussions as a specially invited expert throughout the visit.

From December 5th to 6th, the offline private meeting of "Good Feed • Season 13" (Xinyang Station) was successfully held. As a co-organizer, Gendone joined industry experts, including Professor Qingxiang Meng and Professor Zhenming Zhou, together with enterprise representatives, to engage in-depth discussions on the current status and future development of the beef cattle industry.